Companies use exhibition stands to promote and showcase their products and services at trade shows and exhibitions. There are two main types of exhibition stands – custom stands and modular stands. Both have their benefits depending on your needs and budget. Let us help you understand the between custom vs modular stands which one is better for your exhibition goals.
What is a Custom Exhibition Stand?
A custom trade show booth is a uniquely designed stand and built specifically for your company and event space. With a custom stand, you work closely with an exhibition stand designer or builder to design a stand from scratch. The stand design will be completely based on your specific needs and branding. They will help you sketch out your vision and create detailed plans and designs. Then the stand is built according to the custom plans and designs.
Benefits of a Custom Stand:
- It allows for a truly unique design tailored exactly to your space, products, branding, and message.
- You have full control over the design details to showcase your brand in the best light.
- Custom stands often make a strong visual impact and impression on visitors at shows.
- They reflect a professional, high-budget image for your company.
Drawbacks of a Custom Stand:
- Custom stands require more planning and design time than modular stands.
- They are more expensive to build from scratch compared to modular stands.
- The design process can be lengthy if many design revisions are needed.
- Custom stands cannot be reused for other events as easily as modular stands.
What is a Modular Exhibition Stand?
A modular trade show booth is constructed using pre-made panels, frames, graphics, and accessories that can be assembled in different configurations. Modular stand systems come with a wide variety of interchangeable panels, walls, counters, shelves, and other pre-made pieces. Each aspect and element of the modular stands can be combined in different ways.
Benefits of a Modular Stand:
- They are faster and cheaper to produce than custom stands.
- Modular stands can be reconfigured or rearranged easily for different events.
- A large variety of pre-made modular pieces allow for creative stand designs.
- Easy to transport as panels break down into smaller pieces.
- Can be reused for future events with minimal extra cost.
Drawbacks of a Modular Stand:
- Design options may be limited by the pre-made modular pieces available.
- The stand design has to be adapted to fit the modular system rather than the other way around.
- Less opportunity than custom stands for truly unique designs.
- Modular stands may lack the bespoke, tailored appearance of custom stands.
Which one is Better – Custom or Modular?
When it comes to custom vs modular stand, there is no single answer as it depends on your unique event goals, budget, and timelines. It is all up to you how you want your trade show booth construction to be done. Here are some factors to consider when deciding:
- Budget: Custom stands are more expensive due to bespoke design and building costs. Modular is cheaper if reused in the future too.
- Deadlines: Modular is faster to put together if time is limited near an event. Custom needs more planning and design time.
- Branding Needs: If a stand is core to your branding push, custom may better showcase your brand identity. Modular has limitations.
- Reusability: Modular allows stands to be reconfigured and reused, lowering costs for future events. Custom stands cannot be reused as easily.
- Design Flexibility: Custom provides unlimited design possibilities. Modular has limitations of preset pieces but offers speed and cost benefits.
- Transport Needs: Modular breaks down into smaller compact pieces making transportation and storage easier.
In Summary:
For a one-time unique event, custom stands are best. But if exhibited regularly, modular stands balance design, flexibility, and long-term savings better. Evaluate your unique goals to decide which type fits you best and hire an expert exhibition stand builder company in USA!
At Mavonorm Exhibits we have a combination of unique custom and modular stand design options. We will provide you with exactly what you want. All you need to do is contact us and tell us about your specific needs and requirements. We will conceptualize a unique design and then let you decide what you want to add or remove. Let’s get started for the upcoming major trade shows in the US.
FAQs:
Q1. What is the difference between a custom and modular exhibition stand?
A custom stand is uniquely designed from scratch for an event, while a modular stand uses pre-made interchangeable pieces that can be assembled in different configurations.
Q2. What are the benefits of custom stand vs modular stand?
Custom stands allow for truly unique tailored designs but are more expensive. Modular stands are cheaper, faster to produce, and can be reused by reconfiguring pieces for future events.
Q3. How do I decide which type is better for my needs?
Factors to consider include budget, deadlines, branding needs, reusability, design flexibility, and transport requirements. Custom is best for a unique one-time event, while modular balances design, flexibility, and long-term savings if exhibited regularly.
Q4. What design options does Mavonorm offer?
Mavonorm offers both unique custom designs created from scratch as well as modular stands using pre-made interchangeable pieces. They work with each client to provide exactly what fits their specific needs, budget, and event requirements.
