As international trade continues to grow, many industries now have large-scale common trade shows and exhibitions catering to both US and European markets. Participating in the common trade show held across regions offers unique benefits for exhibitors. These events bring together thousands of exhibitors, visitors, speakers, and industry professionals. They serve as important platforms for companies to showcase their latest innovations, network with potential clients and partners, and gain market insights.
Participating in the American and European versions of these shows provides unique opportunities for cross-continental exposure, engagement, and business development. Also, there are several exhibition stand builders who work across the US and Europe. These expert contractors can also help you a lot in achieving your exhibit goals across regions. Here is why you must participate in some of the major US-Europe cross-regional trade events:
Intersolar:
As the world’s leading exhibition for the solar industry, Intersolar attracts thousands of exhibitors and visitors annually. It features the latest product innovations, networking opportunities, and a conference program. Intersolar North America takes place annually in San Diego, Germany, whereas Intersolar Europe is held in Munich, Germany.
Exhibiting in both the US and Europe allows reaching a wider customer base, as the solar industry expands globally. Europe remains the biggest market currently while the US market is growing rapidly. Seen together, the shows give a full picture of industry trends worldwide.
The Battery Show:
The Battery Shows focus on advanced batteries and electric vehicles, a billions of dollars sector witnessing massive growth. The US and Europe are at the forefront of battery technology development and manufacturing. Battery Show North America takes place across cities in Michigan. The Battery Show Europe in Munich is held alongside Electronica, a huge trade fair for the electronics industry. The US version brings together the same community to discuss battery innovation trends in the context of the American market.
At the event, manufacturers, suppliers, and engineers gather to learn about battery technologies powering electric vehicles, energy storage systems, consumer electronics, and more. Exhibiting in both regions helps connect with a broader range of potential partners and customers across OEMs, manufacturers, utilities, and more. It also gives insights into regional policies, infrastructure plans, and market differences in battery adoption for various applications.
Money 20/20:
As financial technology transforms globally, Money 20/20 brings together the payments ecosystem from both sides of the Atlantic. The flagship Money 20/20 US in Las Vegas attracts thousands of professionals while the Europe edition also welcomes a big number. Both provide excellent platforms for fintech innovators and established financial services players to connect, learn from thought leaders, and pilot potential partnerships.
Multi-regional participation introduces products and services to a much larger pool of potential clients, partners, and investors while keeping abreast with innovations worldwide. It expands business opportunities for financial solutions catering to cross-border remittances, B2B payments, cryptocurrency adoption, etc. Money 20/20 events in Amsterdam, Las Vegas, and Singapore bring together the payments and financial technology ecosystem. Larger firms gain quality leads as well as insights into evolving payment preferences and technologies on a global scale.
Cosmoprof:
The beauty industry is expanding internationally with companies targeting global markets. Cosmoprof is the major international B2B event for the beauty industry, connecting manufacturers, distributors, and retailers. The show facilitates connections with distributors, retailers, and suppliers from over 150 countries. Cosmoprof Europe in Bologna, Italy brings more than 265,000 visitors, while Cosmoprof North America in Las Vegas sees over 41,000 attendees.
Exhibiting across regions helps maximize coverage of the lucrative US and European beauty sectors which account for half the global market. It also aids in cultivating a strong international brand presence. The two editions allow beauty product suppliers to launch new items, source quality partners, and study market conditions across two of the largest beauty markets. Participating at both countries common trade shows boosts international brand awareness and visibility for all types of beauty businesses.
Mobile World Congress (MWC):
The 5G, IoT, and digitalization revolutionizing connectivity worldwide. The MWC is a premier platform to engage with mobile operators, tech giants, and startups innovating globally. The Mobile World Congress (MWC) series connects the mobile ecosystem through conferences, exhibitions, and networking events globally. While the MWC Americas welcomes thousands of professionals, the flagship MWC Barcelona is known for attracting over 100,000 delegates.
Participating in both events diversifies insights across geographies. Generating qualified leads from two of the largest telecom markets is easier. Both shows bring together mobile operators, device manufacturers, technology providers, and digital content players to showcase innovations, share knowledge, and examine key industry issues. For mobile companies, using MWC US and MWC Barcelona enables engaging with regional customers while also gaining a worldwide overview of technology trends.
In Conclusion-
Trade shows have become very important platforms for international business growth. Top exhibitions held in key regions like the US and Europe bring enormous prospects for companies establishing themselves worldwide. Exhibiting simultaneously in key common trade shows held across different regions unlocks multi-dimensional business growth opportunities. It vastly expands your brand’s outreach while helping stay alongside the global industry trends.
For businesses seeking visibility on a broader international stage, participation in both the US and European editions of these shows needs state-of-the-art stands. An exhibition stand design company that is based across the region can be the best choice for you to partner with. Mavonorm Exhibits is among the top choices for exhibitors participating in Europe and America. Transport your exhibit success from one region to another only with Mavonorm. Contact us today!
